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1. Admit and Receive Customer Feedback
Listening to your customers can be a game-changer for your business. Admitting and receiving customer feedback not only has the potential to transform your business but also serves as a driver for significant improvements. By addressing the concerns and suggestions of your customers, you can enhance your products or services, leading to increased customer satisfaction.
2. Create Pictures Through Emotional Appeal
It is essential to connect with your customers on an emotional level. Rather than selling products, focus on selling emotions highlighting the value, benefits, and pinpoints your products address. This strategy is particularly effective when convincing diaspora clients who might have concerns about investing from afar.
3. Project Tours
Project tours are an excellent way to showcase your offerings. Conduct walkthroughs of your projects to give potential customers a firsthand look at the quality and progress. Seeing is believing, and showing the tangible aspects of your projects can build trust. Regular updates on the value additions and progress can keep potential buyers engaged and interested.
4. On-Ground Activation
Engage directly with your customers through on-ground activation as these interactive experiences provide customers with a deeper understanding of your products and services. This hands-on approach can significantly boost sales by creating memorable experiences that resonate with clients.
5. One-on-One Support
Personalized support and attention during challenging times are crucial for building strong customer relationships. This one-on-one support not only enhances customer satisfaction but also fosters loyalty as clients are more likely to stick with a brand that offers empathetic and personalized service, especially when they are facing difficulties.
By implementing these five strategies, businesses can effectively increase sales, improve customer satisfaction, and build lasting relationships with their clients.
Dr. Wachiuri is a celebrated author with three books to his name, including “Soaring like an Eagle,” “Unleash Your Full Potential,” and “After The Plunge.” He is also a philanthropist, motivational speaker, lecturer, and church elder.
For more information,
Contact Optiven at: 0790 300 300 / 0723 400500
Email: info@optiven.co.ke
Website: https://www.optiven.co.ke
